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Bestseller fashion design studio with shirts on a rack and mood boards
Bestseller logo

Bestseller

Led frontend from first customer conversation to production — bridging business needs and platform architecture.

Developing a scalable, extensible frontend architecture for a high-stakes startup environment within the Bestseller ecosystem, requiring rapid prototyping while maintaining enterprise-grade standards.

Bestseller fashion design studio with garments and material samples
Bestseller encompasses 20+ fashion brands across global markets

Translating customer needs into technical specs, extending the Blueprint platform in a best-practice-driven way. We prioritized modularity and type-safety to ensure the system could evolve without significant debt.

Bestseller brand digital platform showcasing the e-commerce experience
Scalable frontend architecture powering multiple brand storefronts
  • Successful production launch on schedule
  • Seamless integration with enterprise platform APIs
  • Established long-term architectural standards for the project

Working at the intersection of presales and architecture taught me how to align technical decisions with business value early in the lifecycle.