Selected Work

A deep dive into judgment, process, and architectural impact across enterprise platforms.

Bestseller fashion design studio with shirts on a rack and mood boards

Shaped frontend architecture from first customer conversation to foundation: presales, architecture, and team enablement across a genuinely complex B2B platform.

“How do you build a foundation that's ready for complexity you haven't encountered yet?

Performance & Accessibility at Scale

Hands-on Core Web Vitals optimization and a full WCAG 2.2 AA audit across multiple brands.

“What does it take to move the needle across teams, brands, and competing priorities?