Performance & Accessibility at Scale

Matas

Hands-on Core Web Vitals optimization and a full WCAG 2.2 AA audit across multiple brands.

The Challenge

Scaling consistent performance and accessibility standards across a diverse portfolio of brands with competing priorities and legacy technical constraints.

Inside a Matas retail store showing beauty and skincare products — Matas operates 260+ stores across Denmark

The Approach

Comprehensive Core Web Vitals optimization (images, third-party scripts, DOM size, resource prioritization, lazy loading) and a full WCAG 2.2 AA conformance assessment.

Matas mobile app and website screens showing the e-commerce experience — Multiple brand touchpoints optimized for performance and accessibility

The Outcome

Significant improvement in Core Web Vitals (LCP/CLS) across primary brands
Full WCAG 2.2 AA compliance for multiple digital properties
Automated testing pipelines integrated into CI/CD

Reflection

Moving the needle at scale requires as much stakeholder management and bridge-building as it does technical execution.